One of the biggest challenges in business is finding a way to differentiate your products and services. At trade shows, when you’re rubbing elbows (or in this case, booths) with hundreds of other competitors, this becomes an even harder feat….
As a leader in flexible packaging in North America, TC Transcontinental Packaging services a wide range of industries with operations at 26 locations across the United States, Mexico, Ecuador, Guatemala, and New Zealand. The brand requested a modern, expansive 27×55…
A great salesperson can always find meaningful ways to engage with a prospective client. On the trade show floor, however, not all conversations are good for business. By knowing how to gently and politely disengage from these conversations, you can…
Preparing to head out of town for a trade show can oftentimes be a daunting task. Exhibitors must plan in advance for a myriad of different scenarios and prepare accordingly, or risk being stuck at the last minute with no…
Mediterranean Pita is an artisan baker and a leading Greek foods importer. At this year’s Summer Fancy Food Show, the brand needed an inviting, eye-catching, and impressive trade show booth that remained true to their Greek heritage. Knowing that maintaining…
Upcoming trade show? Not sure where to start? Stay on schedule and budget with our downloadable checklist to make sure you don’t miss anything.
Lauren Van Putten Vink is our Senior Project Manager. Learn about her position at Nimlok NYC and her trade show tips in our latest Meet Our Team.
Wachter, Inc. is a leading nationwide designer, integrator, and service provider of power and technology systems for a variety of markets. Nimlok NYC worked with Wachter to develop an adaptable booth for them to exhibit at this year’s Rockwell Automation Fair. The show took place in Houston, Texas on November 15-16, 2017.
Real estate is not the only industry where location matters. While choosing the right trade show and creating a vivid booth design are paramount to your success, choosing the best location to showcase your business another important element that helps pull it all together.
Did you know that over 80% of attendees at trade shows have buying authority or that the average attendee will spend 8+ hours viewing exhibits? Take a look at these stats at more than prove trade shows are a valuable marketing medium for your brand.