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Tips to Help You Stand Out at a Trade Show

Tips to Help You Stand Out at a Trade Show

Trade Show Tips
One of the biggest challenges in business is finding a way to differentiate your products and services. At trade shows, when you’re rubbing elbows (or in this case, booths) with hundreds of other competitors, this becomes an even harder feat.…
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How to End a Dead-End Conversation

How to End a Dead-End Conversation

Trade Show Tips
A great salesperson can always find meaningful ways to engage with a prospective client. On the trade show floor, however, not all conversations are good for business. By knowing how to gently and politely disengage from these conversations, you can…
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Trade Show Travel Checklist

Trade Show Tips
Preparing to head out of town for a trade show can oftentimes be a daunting task. Exhibitors must plan in advance for a myriad of different scenarios and prepare accordingly, or risk being stuck at the last minute with no…
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Design of the Month: Wachter

Design of the Month
Wachter, Inc. is a leading nationwide designer, integrator, and service provider of power and technology systems for a variety of markets. Nimlok NYC worked with Wachter to develop an adaptable booth for them to exhibit at this year’s Rockwell Automation Fair. The show took place in Houston, Texas on November 15-16, 2017.
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Choosing the Right Location on the Show Floor

Trade Show Tips
Real estate is not the only industry where location matters. While choosing the right trade show and creating a vivid booth design are paramount to your success, choosing the best location to showcase your business another important element that helps pull it all together.
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