As we approach a new year ahead, it may be a great time to start looking at how trade shows are going to change, improve, or just be different from what you experienced this year and in past years. It is helpful to know what to expect from the competition and to plan accordingly for future shows.
Trade show trends can change quite a bit from one year to the next. While it used to be all about the giveaways and parties, many trade shows have outgrown these things. Here's a look at some of the hottest trade show trends you'll find at this year's shows.
Designing a trade show booth doesn't have to be complicated or extremely expensive. When you're working within a specific budget, you can still provide a very professional design with the graphics necessary to draw attention. Here's a look at five often overlooked, yet simple trade show booth design ideas you can implement.