Trade shows provide an amazing platform to use to launch a new product — regardless of the industry. Doing so allows you to connect with your ideal audience, maximize your product’s exposure and, ultimately, increase sales. The following tips provide…
Hosting demonstrations at your trade show booth can be a great way to draw a crowd and create interest surrounding your company, product, and/or services.
Hiring a trade show booth designer is a great way to ensure a polished, professional look at your company’s next industry trade show. At the same time, it’s important to understand that not all booth designers are equal; some have more experience and will be able to better suit your needs than others. Before you sign any kind of contract with a trade show booth design company, there are some important questions worth asking.
Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company’s brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.
Some brands are taking the time to conduct a test run with their trade show staff to make sure any discussion of what’s expected actually plays out to what you were envisioning. Your trade show staff may not know how to deal with certain situations or may not know how to make your vision come to life without a practice run. Take a look at the ways in which you conduct test runs and what your staff should be prepared for with the upcoming trade show.
Companies that want to take part in trade shows to gain new customers, connect with others in the industry, and form new partnerships, can track their trade show success and see what kind of ROI they were able to get. Let’s take a look at the ways to measure your trade show success so that you can feel good about the time, energy, expense, and commitment you are putting into these exciting shows.
Once the trade show has come to an end and you’ve made it back to the office, it’s time for the real work to begin. You may have thought you were done once the trade show has concluded, but lead follow-up is the most important part of the job. Neglecting those leads you collected negates all of the work, time, and money you put into the trade show itself. While you may be tempted to send out a simple email follow-up, here is a look at why you should go beyond email to turn those leads into customers.
When it’s time to prepare for this year’s trade show exhibitions, you want to make sure you are getting the most return on your investment. That’s why choosing your booth location is so important to your success.