A successful trade show requires a methodical plan, and a detailed timeline is an effective and efficient way to organize the process. While it’s ideal to start about 12 months before the date of the trade show to ensure that you have plenty of time to accommodate for the unexpected, you may not always have that option.
Whether you’ve never heard of these ideas or you weren’t doing them properly, here is a look at some excellent ways to drive more traffic to your trade show booth this year.
Everyone knows that the beginning of the year is prime trade show time, which means that the months leading up to January are the most important for planning next year’s trade show goals. You’re almost out of time to plan for 2017’s trade shows, so there’s no time like the present to prep for next year’s goals.
By connecting your online and your offline marketing, you will be able to gain better traction and spread the word faster.
It doesn’t matter if you love showing off your company at trade shows or you really don’t enjoy it, they are a very important part of the marketing strategy. When you start preparing for your next trade show, keep these do’s and don’ts for trade show conversations in mind.
You can show up with the best exhibit at the trade show, provide all kinds of marketing materials and still fail to gain a positive ROI. Usually, this happens when your staff isn’t prepared to speak with trade show customers on the exhibit floor.
A boring trade show booth won’t attract much attention. However, when you add the right activities, you may be the hit of the entire show. Everybody loves to play games, win prizes, enter contests and enjoy being entertained. Even the most boring industries can spice things up with the right trade show booth activities.
Understanding what brings attendees to your trade show booth is one of the most important parts of achieving a higher ROI at your next trade show. There are many ways to draw people in, but what keeps them at your booth long enough for a pitch or product demonstration?