Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company's brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.
Did you know that over 80% of attendees at trade shows have buying authority or that the average attendee will spend 8+ hours viewing exhibits? Take a look at these stats at more than prove trade shows are a valuable marketing medium for your brand.
Just showing up at the trade show isn't enough. If you don't follow up with the leads you gain, you might not close nearly as many as you hoped and you may not see the real benefits of the trade show. If you want to realize your full ROI from each trade show, use these seven tips to follow up in the right way.
What makes a trade show more successful than another? A successful trade show looks like one in which businesses made good impressions on attendees, they gave booth visitors something to remember them by, and they found ways to connect with these potential customers at a later date.
By connecting your online and your offline marketing, you will be able to gain better traction and spread the word faster.
It doesn't matter if you love showing off your company at trade shows or you really don't enjoy it, they are a very important part of the marketing strategy. When you start preparing for your next trade show, keep these do's and don'ts for trade show conversations in mind.
Marketing for a trade show is a bit different than traditional marketing. Since the show provides a limited timeframe, you have to market specifically for the show. It's really not as easy as just setting up a booth. Here are some of the things you should know about the trade show marketing mindset.
When you set up shop at a trade show, you will have potential customers walking by all day long. The key to gaining leads, sales and profits are greeting these trade show attendees and getting them interested.