Small businesses often use trade shows to expand into new markets or increase their return on investment (ROI). Determining the right shows to attend improves the outcome of your goals. Use the following tips as a guideline to help you choose.
A successful trade show requires a methodical plan, and a detailed timeline is an effective and efficient way to organize the process. While it’s ideal to start about 12 months before the date of the trade show to ensure that you have plenty of time to accommodate for the unexpected, you may not always have that option.
When you’ve tried all of the classic ways to drive more traffic, you can try some of these unique ways that others have found success with.
Hiring trade show freelancers can be tricky. The right freelancers will help you in many different ways from helping with set up and tear down to working your booth during the actual trade show. No matter what you need freelance staff for, you should always make sure you’re hiring the right people.
Your trade show staff plays a huge role in the results you will achieve at each trade show. Whether you use employees of your company or hire outside staffers, you need to make sure your brand is properly represented.
It doesn’t matter if you love showing off your company at trade shows or you really don’t enjoy it, they are a very important part of the marketing strategy. When you start preparing for your next trade show, keep these do’s and don’ts for trade show conversations in mind.
You can show up with the best exhibit at the trade show, provide all kinds of marketing materials and still fail to gain a positive ROI. Usually, this happens when your staff isn’t prepared to speak with trade show customers on the exhibit floor.
A boring trade show booth won’t attract much attention. However, when you add the right activities, you may be the hit of the entire show. Everybody loves to play games, win prizes, enter contests and enjoy being entertained. Even the most boring industries can spice things up with the right trade show booth activities.