No matter how much trade show experience you have, planning for this kind of event isn’t always a simple process. Working with an experienced planner, however, can help ensure every aspect runs smoothly and efficiently. This month we sat down…
A successful trade show requires a methodical plan, and a detailed timeline is an effective and efficient way to organize the process. While it's ideal to start about 12 months before the date of the trade show to ensure that you have plenty of time to accommodate for the unexpected, you may not always have that option.
When you’ve tried all of the classic ways to drive more traffic, you can try some of these unique ways that others have found success with.
Hiring trade show freelancers can be tricky. The right freelancers will help you in many different ways from helping with set up and tear down to working your booth during the actual trade show. No matter what you need freelance staff for, you should always make sure you're hiring the right people.
Your trade show staff plays a huge role in the results you will achieve at each trade show. Whether you use employees of your company or hire outside staffers, you need to make sure your brand is properly represented.
It doesn't matter if you love showing off your company at trade shows or you really don't enjoy it, they are a very important part of the marketing strategy. When you start preparing for your next trade show, keep these do's and don'ts for trade show conversations in mind.
You can show up with the best exhibit at the trade show, provide all kinds of marketing materials and still fail to gain a positive ROI. Usually, this happens when your staff isn't prepared to speak with trade show customers on the exhibit floor.