Trade shows provide an amazing platform to use to launch a new product — regardless of the industry. Doing so allows you to connect with your ideal audience, maximize your product’s exposure and, ultimately, increase sales. The following tips provide…
Everyone knows that the beginning of the year is prime trade show time, which means that the months leading up to January are the most important for planning next year’s trade show goals. You’re almost out of time to plan for 2017’s trade shows, so there’s no time like the present to prep for next year’s goals.
Trade show marketing can certainly help you gain a larger ROI on each show. However, if you make mistakes with your marketing, it could cost you money you don't want to lose. Here are some of the most common trade show marketing challenges that may make or break your business.
A functional trade show exhibit is very important. With the right design, you can achieve a functional exhibit space perfect for your goals. Here are a few tips to help create a better exhibit space and a more functional trade show exhibit.
There are many ways to go about getting people to your booth. It all starts with proper design goals and objectives. When you commit to attending trade shows, you must create objectives and goals for each show.