Real estate is not the only industry where location matters. While choosing the right trade show and creating a vivid booth design are paramount to your success, choosing the best location to showcase your business another important element that helps pull it all together.
When you attend your first trade show, you'll probably run across plenty of surprises. Most new trade show exhibitors don't really know what they are getting into. They may think it will be much like a state fair, but it's not. The variety of exhibits can become overwhelming, as they come in all shapes, sizes, and designs.