A new year means a new beginning, which also means the opportunity to make your tradeshow marketing better in 2016. There are several things you can do to market better at the tradeshows you plan to attend. Here are seven of the top tips to help you with your tradeshow marketing this year.
Austria Card is a leading, Europe-based card manufacturer. Although their marketing team is experienced in event organization on a global scale, they just took the first step in expanding their market to the United States. Thus, their exhibit at the Cartes America in Washington D.C. was extremely important as it would serve as the company’s introduction to the United States market.
BHDM presented Nimlok NYC with a unique opportunity to build a temporary office and Nimlok’s creative team delivered. Nimlok used the same fabrication materials and techniques for this project that are typically used for show floor exhibits.
Most companies go into tradeshows to help build their brand, find qualified leads and make a few sales in the process. However, if you don’t do the right things leading up to the tradeshow, you may struggle to find success.