At the Toy Fair 2018, Epoch Everlasting Play worked with Nimlok NYC to develop a large custom booth. The show took place from February 17-20 at New York City’s Jacob K. Javits Convention Center. The Epoch Everlasting Play booth followed…
Toy Fair 2018 was recently held at the Jacob K. Javits Convention Center in New York City from February 17 through February 20. Reeves International, Inc. needed a completely redesigned booth for their Breyer® exhibit. The previous design featured outdated panels with a slot wall system.
At an industry event, your trade show booth is the first impression of your company, product, or service so it needs to quickly grab the attention of potential prospects. If you aren’t currently in the market for a brand new display, there are ways to give your booth a refresh without the need of a complete overhaul.
Wachter, Inc. is a leading nationwide designer, integrator, and service provider of power and technology systems for a variety of markets. Nimlok NYC worked with Wachter to develop an adaptable booth for them to exhibit at this year’s Rockwell Automation Fair. The show took place in Houston, Texas on November 15-16, 2017.
Real estate is not the only industry where location matters. While choosing the right trade show and creating a vivid booth design are paramount to your success, choosing the best location to showcase your business another important element that helps pull it all together.
As 2017 comes to an end, many businesses already have their sights on new initiatives for the upcoming year. Companies that still have a remaining budget for the current calendar year, however, have a unique opportunity to utilize their full marketing budget by investing in materials, such as a trade show display or graphics, to be used in the upcoming year.
One important decision you’ll need to make when it comes to planning your company’s upcoming trade show appearance is whether you want to rent or outright purchase your exhibit. Each option has its own inherent advantages and drawbacks, and what’s right for one company may not be what’s best for another. By carefully examining the pros and cons of each option, you can ultimately make the decision that’s right for your business.
Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company’s brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.