Whether you’re a seasoned pro or new to exhibiting, it’s universally known that a trade show booth is the first impression attendees will make of your company on the show floor. How do you create an exhibit that will not…
Wachter, Inc. is a leading nationwide designer, integrator, and service provider of power and technology systems for a variety of markets. Nimlok NYC worked with Wachter to develop an adaptable booth for them to exhibit at this year’s Rockwell Automation Fair. The show took place in Houston, Texas on November 15-16, 2017.
As 2017 comes to an end, many businesses already have their sights on new initiatives for the upcoming year. Companies that still have a remaining budget for the current calendar year, however, have a unique opportunity to utilize their full marketing budget by investing in materials, such as a trade show display or graphics, to be used in the upcoming year.
Hiring a trade show booth designer is a great way to ensure a polished, professional look at your company’s next industry trade show. At the same time, it’s important to understand that not all booth designers are equal; some have more experience and will be able to better suit your needs than others. Before you sign any kind of contract with a trade show booth design company, there are some important questions worth asking.
Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company’s brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.
Looking to make a statement at your company’s next industry event? If so, then it might be time to refresh your trade show booth design with something new and innovative. There are all kinds of up-and-coming booth design trends that you can consider implementing, though you should always take into consideration your budget an audience before making any major changes.