When attending a trade show, there are a number of moving parts that can affect your budget. How much money should you allocate towards each item on your checklist? Here’s a few general guidelines to keep in mind.
Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company’s brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.
Did you know that over 80% of attendees at trade shows have buying authority or that the average attendee will spend 8+ hours viewing exhibits? Take a look at these stats at more than prove trade shows are a valuable marketing medium for your brand.