Exhibiting at a trade show leaves companies with hundreds of decisions to make. From the focus of the exhibit and the materials distributed to choosing the booth’s staff and overall show investment, planning a trade show program is a huge…
Attending a trade show is an effective way to meet your company's goals. Those particular goals fuel the trade show strategy that you develop so they are more easily met. Below are the most common trade show goals and key elements to keep in mind when developing your strategy.
Hiring a trade show booth designer is a great way to ensure a polished, professional look at your company's next industry trade show. At the same time, it's important to understand that not all booth designers are equal; some have more experience and will be able to better suit your needs than others. Before you sign any kind of contract with a trade show booth design company, there are some important questions worth asking.
Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company's brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.
Looking to make a statement at your company's next industry event? If so, then it might be time to refresh your trade show booth design with something new and innovative. There are all kinds of up-and-coming booth design trends that you can consider implementing, though you should always take into consideration your budget an audience before making any major changes.
Planning to set up a booth display at an upcoming industry trade show? If so, you want your booth to be as functional and eye-catching as possible. However, with so many different booth styles to choose from, knowing which one is best suited for your needs can be a challenge. By exploring a few of the most popular booth designs and having a team of professionals to assist you, you'll be well on your way to a successful display.