Attending a trade show is an effective way to meet your company's goals. Those particular goals fuel the trade show strategy that you develop so they are more easily met. Below are the most common trade show goals and key elements to keep in mind when developing your strategy.
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One important decision you'll need to make when it comes to planning your company's upcoming trade show appearance is whether you want to rent or outright purchase your exhibit. Each option has its own inherent advantages and drawbacks, and what's right for one company may not be what's best for another. By carefully examining the pros and cons of each option, you can ultimately make the decision that's right for your business.