Small businesses often use trade shows to expand into new markets or increase their return on investment (ROI). Determining the right shows to attend improves the outcome of your goals. Use the following tips as a guideline to help you choose.
At an industry event, your trade show booth is the first impression of your company, product, or service so it needs to quickly grab the attention of potential prospects. If you aren’t currently in the market for a brand new display, there are ways to give your booth a refresh without the need of a complete overhaul.
Real estate is not the only industry where location matters. While choosing the right trade show and creating a vivid booth design are paramount to your success, choosing the best location to showcase your business another important element that helps pull it all together.
As 2017 comes to an end, many businesses already have their sights on new initiatives for the upcoming year. Companies that still have a remaining budget for the current calendar year, however, have a unique opportunity to utilize their full marketing budget by investing in materials, such as a trade show display or graphics, to be used in the upcoming year.
Hosting demonstrations at your trade show booth can be a great way to draw a crowd and create interest surrounding your company, product, and/or services.
With summer at our door, retailers are changing things up and preparing for a new cycle of retail going from summer trends to fall and winter demands, before wrapping up in the spring for another season to start. This means that trends have already begun for 2017 that are going to affect how things are done among retailers for the summer, especially with summer and the start of fall being a crucial sales time of year. Learning about some of these trends can help you to make better choices when you are preparing for the upcoming retail trade shows.
Some brands are taking the time to conduct a test run with their trade show staff to make sure any discussion of what’s expected actually plays out to what you were envisioning. Your trade show staff may not know how to deal with certain situations or may not know how to make your vision come to life without a practice run. Take a look at the ways in which you conduct test runs and what your staff should be prepared for with the upcoming trade show.
Companies that want to take part in trade shows to gain new customers, connect with others in the industry, and form new partnerships, can track their trade show success and see what kind of ROI they were able to get. Let’s take a look at the ways to measure your trade show success so that you can feel good about the time, energy, expense, and commitment you are putting into these exciting shows.