Trade shows provide an amazing platform to use to launch a new product — regardless of the industry. Doing so allows you to connect with your ideal audience, maximize your product’s exposure and, ultimately, increase sales. The following tips provide…
Attending a trade show is an effective way to meet your company’s goals. Those particular goals fuel the trade show strategy that you develop so they are more easily met. Below are the most common trade show goals and key elements to keep in mind when developing your strategy.
At an industry event, your trade show booth is the first impression of your company, product, or service so it needs to quickly grab the attention of potential prospects. If you aren’t currently in the market for a brand new display, there are ways to give your booth a refresh without the need of a complete overhaul.
One important decision you’ll need to make when it comes to planning your company’s upcoming trade show appearance is whether you want to rent or outright purchase your exhibit. Each option has its own inherent advantages and drawbacks, and what’s right for one company may not be what’s best for another. By carefully examining the pros and cons of each option, you can ultimately make the decision that’s right for your business.
At this year’s ISSA/INTERCLEAN North America conference in Las Vegas, Legacy Converting needed a brand new display that highlighted their innovative products and commitment to excellence in the cleaning solution industry. Within the design, they required dedicated spaces that allowed them to display their new and existing product lines, while also exemplifying the company’s leading position in this category.
When you’re in need of an exhibit for an upcoming trade show, you have no shortage of options when it comes to exhibit designers and builders, but there is a clear advantage to working with a local builder.
Looking to make a statement at your company’s next industry event? If so, then it might be time to refresh your trade show booth design with something new and innovative. There are all kinds of up-and-coming booth design trends that you can consider implementing, though you should always take into consideration your budget an audience before making any major changes.