At an industry event, your trade show booth is the first impression of your company, product, or service so it needs to quickly grab the attention of potential prospects. If you aren’t currently in the market for a brand new display, there are ways to give your booth a refresh without the need of a complete overhaul.
Tell us a little about yourself/your background and how you got into the trade show industry. While I was studying for my Master’s Degree in creative design technology, graphic design, and animation, I came into Nimlok as a warehouse worker…
Hiring a trade show booth designer is a great way to ensure a polished, professional look at your company’s next industry trade show. At the same time, it’s important to understand that not all booth designers are equal; some have more experience and will be able to better suit your needs than others. Before you sign any kind of contract with a trade show booth design company, there are some important questions worth asking.
Attending industry trade shows can be an excellent way to branch out, find new leads, and improve your company’s brand recognition. At the same time, trade shows can be costly to attend—especially when you factor in the costs of travel, exhibit display, marketing, and everything in between. For this reason, all businesses should calculate value and ROI of every trade show they attend.
For businesses of any size, attending a trade show can be a great way to network, gain new leads, and boost awareness of your brand. At the same time, trade show attendance can also be costly. There are a few common trade show mistakes you’ll want to avoid to make the most of your attendance!
When it comes to this year’s trade show exhibitions, you need to decide how you are going to handle your rented space. Are you going to buy a trade show booth that will cost you a great deal in the budget, limiting your options on product displays, or will you go with a booth rental that you can change up for each upcoming show?
There are a few ways to make lead generation a success, including possibilities such as attracting interest through social media, product giveaways, and joining a panel during the show. Take a look at this guide to help create leads from the trade show floors to your email list.
Performing an audit of your trade show exhibit is important for your business. You can audit your trade show program to make sure you are seeing the best return on your investment while gaining results that will help you see where you could improve and what you are already doing right. Not only should you perform an audit that will measure your staff performance and measure your effectiveness, but you can do a visual audit to learn from a third-party perspective as well.