Trade shows are a powerful marketing platform, so you want to create an exhibit that immerses your audience in a true brand experience. Designing an attractive and informative exhibit that provides a great return on investment takes a great deal of planning and preparation.
A number of factors can affect the outcome of your trade show success, though. Recognizing these factors can help you anticipate and avoid some of the problems that can reduce attendance and client conversion rates. Here are the top three things you should consider before you begin designing your next trade show exhibit.
Determine how much money your organization wants to spend on the display. Remember – creating a memorable brand experience does not have to break the bank. There are many ways to contain costs, such as opting for a smaller booth or renting an exhibit rather than buying it. Trade show exhibit providers can help you design an attractive and informative booth within your organization’s budget.
10×10 is a popular size for trade show booths, but displays can come in a variety of dimensions, such as 10×20 and 20×20. While larger booths can accommodate more attendees, they typically cost more to design, maintain, store, and ship. Smaller booths can save money and reduce management issues, but they may not provide enough space to display your products or services adequately.
Identify your show goal/focus
Trade show attendees spend an average of about 7 minutes at a booth, according to the trade magazine Event Marketer, which means you have a very short time to deliver the message about your organization. Identifying your show’s goals can help you create a display that attracts interested, qualified attendees to your booth and convey the important information they need to choose your brand. Once you have identified your goals, you can combine design, graphics, lighting, architecture and marketing elements that fit your brand’s focus.
As a premier global solutions provider for the trade show industry, Nimlok NYC can help guide you through the steps of designing an attractive and informational trade booth. We offer a wide variety of trade show services, such as custom exhibits, rental displays, and ready-made displays, that can make your decision-making process a simple one. Every member of our team offers professional and innovative services that result in highly effective trade show booths at reasonable costs. Contact us today to get started designing your next exhibit.