With the New Year just getting started, it’s important to take a little time and plan out your 2016 trade shows. You need to know how you plan to spend your money, which shows you will attend and the details of your entire plan. Here’s a quick and easy five-step guide to planning your 2016 trade shows.
Review 2015 Show Budgets and Actual Spending
The first step is to look back on last year and really look at what you budgeted for and what you spend. This will help you to set the budgets for each show this year. By reviewing your expenses for each show, you will see what you had correct in the budget and what you didn’t account for.
You will want to make sure your ROI for each show is correct and you will want to review any inefficiencies or mistakes in your budget. This will help you to determine whether an event should be on this year’s schedule or how you should spend your money for each specific trade show.
Set Up Your 2016 Event Schedule
After you have fully reviewed the 2015 schedule and budget, you will be ready to set up your 2016 trade show schedule. Start by listing the events you participated in last year and cross off any you have already decided to skip this year. Then, you will want to refer to a list of the best trade shows in your industry to choose a few new events to attend.
List out the event name, date and location. You should also create columns for the booth size you will need or each show, the size staff you will need, your show budget and the goals and objectives you will have. This all may change over time, but having somewhere to start will help with your planning.
Create a Brief
You will want to create a brief, which will include all the information you need to achieve your event goals and objectives. Your brief should include:
- Pre-Show, at-show and post-show marketing
- How you want your exhibit to look at the show.
- Things you will need, such as audio/visual equipment, product demonstration/display, meeting space, etc.
- Your key messages
And anything else you find important to achieving your goals and objectives.
Have your Event Brief Reviewed
After you have created your brief you should have event stakeholders review it. This will help you gain necessary feedback to adjust your brief. You may have forgotten something you need or somebody may have a better idea to help you achieve your goals.
Start Building Your Exhibition Team
You will need a team of partners to help you achieve your goals and objectives. Finding the right people to help with creating your exhibition, marketing, logistics and the many other things involved in a successful trade show is very important. Nimlok NYC is here to help! We are capable of providing solutions customized for your specific needs and will help your team achieve the necessary ROI for each show.
Use this step-by-step guide to help you plan out your trade shows for 2016. This will help you gain a higher ROI on each show you attend this year.