Trade shows are specifically designed to allow companies to do the one thing they must do to survive: raise brand awareness. You have many decisions to make leading up to your next trade show. With the right decisions, you will be able to get the most out of the show by creating brand awareness and even a strong buzz about your product or service.
The journey typically starts with choosing the right exhibit for your needs. A modular display system will allow you to get more out of your exhibit than other displays. This type of system has become very popular due to the versatility and flexibility it offers. You can easily customize the display to fit your specific needs and show off your brand.
Why a Modular Display System Just Makes Sense
There are several reasons why a modular display system makes sense from drawing in more attention to the customization you can easily create. Here’s a look at just a few of the top benefits of using a modular trade show display.
Transporting and assembling a custom, portable trade show exhibit isn’t always cheap or easy. Displays tend to become heavy and they cannot easily be carried by the exhibit staff. With most trade show displays, you will need to pay to have them shipped separately.
The modular display system makes portability a possibility. In some cases, you won’t need to ship anything, while in other cases; your shipping needs will be greatly reduced. Using a modular trade show display often helps keep costs down and allows for a higher ROI at trade shows.
You can customize a modular display in many different ways. They are made of interchangeable elements making it very easy to create the perfect message for your specific needs. The “skin” is overlaid on the frame of the display and can be changed whenever necessary without needing to completely redesign and rebuild your exhibit.
The versatility of these displays makes them widely popular. Since modular display systems are made up of shelving, frames, lighting, tabletops and many other elements that interlock, they become very versatile. With the right design, this type of trade show exhibit can be used in multiple ways for different sized floor spaces and different shapes. In fact, some of the elements can be taken apart and used as a separate display, if necessary.
Easy to Install and Dismantle
Since these displays are made up of interlocking elements, they can easily be installed and dismantled. In some cases, this is one of the biggest expenses for companies with large displays. However, a modular display system won’t take as long to install or dismantle, which will help to save you money.
If you want to not only stand out from your competition but also gain flexibility, customization and a cost-effective solution for your next trade show, using a modular display is the right choice. You won’t have to spend as much money on shipping, installation or dismantling and you will gain a trade show exhibit capable of truly creating brand awareness for your company. Visit our Services page for more information.