One important decision you’ll need to make when it comes to planning your company’s upcoming trade show appearance is whether you want to rent or outright purchase your exhibit. Each option has its own inherent advantages and drawbacks, and what’s right for one company may not be what’s best for another. By carefully examining the pros and cons of each option, you can ultimately make the decision that’s right for your business.
Renting a Booth
There are a lot of misconceptions about renting a trade show booth. For starters, many think that a rental limits the ability to customize various elements, but this isn’t the case. A rental from Nimlok NYC can be fully customized to fit any need or budget.
Generally, renting makes sense for companies that:
- are attending less than three shows
- are planning a rebrand in the near future
- are new to trade shows and plan to experiment with various messaging and product offerings
- are on a tight budget
Companies that want to exhibit with a new design each year find that renting is a great solution. Additionally, renting can save you money as you don’t need to worry about storing the exhibit long-term. As with a custom purchase from Nimlok NYC, our team will handle any and all logistics so all you need to do is show up at the event and be ready to present.
Buying a Booth
Of course, purchasing a booth has its own benefits to consider. While you will spend a little more money up-front, you’ll also enjoy full and outright ownership of your booth. And since you won’t have to pay to rent a display year after year, your booth can pay off on its own over time. This is especially true if your company attends a lot of trade shows or similar exhibitions. Buying is a great options for companies that:
- attend many trade shows
- plan to use the same design for several years
- want the peace of mind knowing that the booth is 100% theirs
Of course, any purchase exhibit can still be updated should a company have a new product offering or new branding that they want to display, for example. Most full-service trade show exhibit companies provide businesses with the option to store the booth at their facility, which makes it easy to accommodate any updates to the design.
Is buying or renting the best choice for you? Ultimately, it depends on your situation. For companies with a lower budget that are starting to attend trade shows, a booth rental may be more practical. However, for more established companies that attend many shows per year, a booth purchase will pay off in the long run. Want to discuss your options with a professional? Our team of designers, strategists, and builders will work with you each step of the way to customize your booth rental or purchase. Contact Nimlok NYC to find out how we can build a custom display that works with your timeline and budget.