“We had one of our most successful shows in recent years. The feedback on the booth and graphics was quite positive, and Presperse was well-received by customers. I truly enjoyed working with you and the rest of the Nimlok NYC team for the second year in a row. Given some of the challenges we encountered along the way this year with respect to the booth layout, configuration, and construction, Nimlok NYC was able to quickly work around these, and we’re appreciative of how smoothly the entire process was. On behalf of the Presperse team, I want to thank you for helping us carry out a successful event.” – Cheri, Presperse
Presperse is a global market leader, introducing new technology access to the personal care industry through the areas of conditioning agents, surface-treated and functional powders, film formers, extracts, and actives. The company offers guidance in the best uses for these technologies when it comes to color cosmetics, skin, and sun care formulations.
Presperse is known for providing ingredients of exceptional quality, efficiency, and value. Thus, the client needed a booth that would accurately represent the brand’s commitment to quality. The company also faced multiple challenges with regards to booth layout, configuration, and construction.
Nimlok NYC worked around the challenges that Presperse was facing, in order to design a stunning 20×20 peninsula exhibit with bright and attractive graphics. The high hanging sign helped ensure that the brand stands out on the tradeshow floor.
The gray carpet and wood grain flex floor seating area established an atmosphere of professionalism and comfort, while the tables and chairs allowed tradeshow attendees to feel right at home. This beautiful booth also consisted of two front double-sided towers with full DSG graphics as well as sheer fabric graphics on the front and back. Nimlok NYC was incredibly innovative with the booth design, placing storage cabinets on both sides of the booth that doubled as product display cases with added Plexiglas tops.
The front-illuminated reception counter not only provided the client with storage but also provided a warm welcome to attendees who stopped by the booth during the event. The rear 20’ back wall included a make-up application area, two storage cabinets with graphics on the front, logo headers above, and down lighting and mirrors in the center. The make-up application area allowed tradeshow attendees to witness Presperse in action. The 5’ x 7’ large graphic murals on the right and left side of the back wall were eye-catching and inviting. The client also added a popcorn machine, to add another level of flair to the exhibit.
Nimlok NYC was able to overcome all of the design challenges that Presperse faced while designing an elegant and enticing booth.