Because of all the noise and activity that’s going on at a trade show, it’s important to find a quick way to engage attendees. When meeting with a prospect for the first time, your elevator pitch should cover three key parts: the benefit of your product or service, how it differs from others on the market, and asking the person to take a defined action.
Here are several factors to keep in mind when crafting the perfect introduction.
Keep It Concise
Most people’s attention starts to wane after just 30 seconds so it’s important to grab their attention quickly. Open your pitch with intriguing information that will encourage them not only to listen to what you have to say, but engage.
Be sure that your elevator pitch conveys the excitement, enthusiasm, and passion you feel for your brand. Use stories or ask intriguing questions to engage your audience during those all-important first 30 seconds.
Keep It Simple
Refrain from using too much industry jargon in an effort to impress your audience. The best relationships are built by leaving a lasting impression, and overdoing it in your elevator pitch can be a quick turn off. Remember that the person your speaking with is at the show looking for solutions. Be clear in your communication and let the conversation flow organically.
Have a Purpose
Make sure you know what the ultimate purpose of your elevator speech is. More than likely, it’s too soon to try and close a sale after this initial conversation. At the end of your elevator pitch, you should have a clear idea on whether there is the opportunity for a mutually beneficial relationship where a follow-up meeting is the best next step.
Looking for ways to engage your audience and close more sales? Nimlok NYC’s team of industry experts help companies do just that. Our trade show display services are designed to help you reach your show goals and improve ROI. Contact Nimlok NYC to learn more and to request a free trade show booth consultation.