In part one and part two of our series “How to Create Your Best Trade Show Exhibit,” we covered the essentials of deciding on a booth space, researching design features, and conducting an exhibit assessment. Now that your trade show exhibit concept is solidified, it’s time to put all of that planning into motion with the production of the booth.
Exhibit Details and Framework
During the production phase, exhibit detailing and framework will begin. This involves the careful outlining of each booth detail in CAD software to determine what type of framework will be needed to turn your design into a reality. The parts and materials that are needed to create your exhibit will be carefully selected. Once the materials are confirmed, the actual buildout of the exhibit will begin. This process typically lasts several weeks but can vary depending on the booth size and complexity of the design.
As the exhibit builders are hard at work framing out the trade show booth, the graphics team begins developing the signage that will allow you to tell your brand’s story. Graphics are planned strategically based on key messaging points:
- Tier 1: Brand Identification. This includes logos and additional company branding, which should be readable from at least 20 feet away.
- Tier 2: Instructional. These graphics should draw in visitors to learn more about your offerings, and direct them to different parts of your exhibit.
- Tier 3: Informational. Utilize these graphics to communicate specific details about your products and services, and reinforce your call to action.
Pro Tip: Ensure your graphics use fonts, colors, and imagery that is consistent and easy to read. Overly complicated font types and contrasting colors can be difficult to read, and with only 3 seconds to catch the attention of attendees, your message needs to be clear and easy to understand.
Preview, Approval, and Setup
Upon completion, you will be able to take a detailed look at your exhibit before it hits the show floor. During this stage, whether in person or via webcam, it is important to carefully go over each detail of the exhibit. Once any last minute changes are made and approvals are confirmed, the exhibit will be packed up and shipped to the trade show.
Once the booth arrives at the event hall, your exhibit partner will manage the assembly pre-show and dismantle post-show. From there, your booth will be packed up and shipped to its next destination or placed in storage for safe keeping.
The process of exhibiting at a trade show is a big undertaking, but with the proper planning and an experienced design partner on your side, the reward your company reaps is well worth the effort. If you are in need of a trade show exhibit partner that can understand your needs and develop a concept that will help your company reach its marketing goals, contacts us.