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[Part 2 of 3]: How to Create Your Best Trade Show Exhibit

In part one of our series, “How to Create Your Best Trade Show Exhibit” we covered the basics of choosing a relevant trade show, configuring your exhibit, and contracting a booth space. Next, it’s time to enter the creative stage of exhibit planning and consider the desired look and feel of your booth space.

Research Different Design Features

Take time to research photos and designs of trade show exhibits, and make note of what you like and what you don’t like. For example, do you want an open booth design with multiple entry points to encourage gathering/networking, or do you prefer something more intimate and formal? Knowing which design components you require will help you better communicate your preferences to a design team later on.

Conduct an Exhibit Assessment

Running a formal exhibit assessment is a great way to help you narrow down the look, feel, and function requirements of your space. Some things to consider when conducting an assessment include:

  • your budget for the project
  • the size and configuration of your contracted booth space
  • color and material preferences
  • presentation and demonstration needs
  • in-booth storage and meeting space needs
  • product display requirements

Download a full list of questions to ask yourself during your exhibit assessment here.

Consult Your Designer

Following your completed exhibit assessment, the next step will be to discuss your wants and needs with your exhibit designers. During your initial meeting, it is important to clearly communicate the message and the goals that you have for your event. From there you will choose the theme of the booth (colors, graphics, and artwork), the layout of the booth, and the features that are needed in the design (i.e. kiosks, TV monitors, meeting rooms, charging stations, etc.).

Once your design team has an understanding of your needs, you will receive a preliminary draft of the exhibit in the form of a rough sketch. Next, your designer will create a line drawing which will serve as a more in-depth mockup of the space. The final design you will receive will be a 3D rendering that will give you the most realistic representation of your exhibit before it goes into production.

During this rendering process is your opportunity to make any changes to the design, so don’t be afraid to let your design team know if there are any changes you want to see made. It can be much harder and more costly to accommodate changes once the booth has gone into production.

Once your exhibit design has been approved, it’s time to turn the vision into reality. In part three of our series, we’ll cover the process of producing a custom trade show exhibit and what to expect on the show floor.

In need of a team of professionals who can develop a stand-out trade show booth from start to finish? Nimlok NYC has 45+ years of experience handling the trade show program needs of companies from across the globe. Contact us to see how we can help you exceed your marketing goals at your next event.

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