Toy Fair 2018 was recently held at the Jacob K. Javits Convention Center in New York City from February 17 through February 20. Reeves International, Inc. needed a completely redesigned booth for their Breyer® exhibit. The previous design featured outdated panels with a slot wall system.
Attending a trade show is an effective way to meet your company’s goals. Those particular goals fuel the trade show strategy that you develop so they are more easily met. Below are the most common trade show goals and key elements to keep in mind when developing your strategy.
Displaydata specializes in electronic shelf labels (ESLs), which allow retailers to update prices, offer changing promotions and improve the customer experience in-store. Their products feature the latest electrophoretic display (EPD) technology for enhanced viewing and incorporate a Bluetooth option.
A successful trade show requires a methodical plan, and a detailed timeline is an effective and efficient way to organize the process. While it’s ideal to start about 12 months before the date of the trade show to ensure that you have plenty of time to accommodate for the unexpected, you may not always have that option.