Case Studies

LICA Case Study

Client’s Comments

“Now that the CONEXPO dust has settled, on behalf of LICA and I personally would like to thank you and your staff for their professionalism and ability to follow through. Our booth was spectacular and we had the most successful trade show we have participated in, in many years.

We continue to receive compliments from attendees and other exhibitors. I look forward to working with you in the future.”

– Jerry Biuso, National LICA CEO

Design Challenge

Land Improvement Contractors of America (LICA) was in need of a booth for Conexpo-Con/Agg. Since Conexpo only takes place every three years, it was of the utmost importance that LICA’s exhibit made a statement. LICA is an organization of earth moving contractors who care about the environment and work to conserve the land and water resources. LICA needed an exhibit that would really capture attention and get people talking.


Design Solution

Nimlok NYC worked with LICA to create a show-stopping exhibit. The booth that Nimlok NYC designed is incredibly spacious, creating a warm and welcoming ambiance in order to draw in passersby. The bright green carpet coupled with the green lighting along the exhibit really worked to ensure that LICA’s booth stood out across the showroom floor. The green glow of the booth helped create a peaceful and inviting atmosphere.

There was plenty of space in LICA’s exhibit so that Conexpo attendees were able to feel comfortable stopping by and sticking around to engage in conversation. Nimlok NYC expertly designed this booth so that it is impossible to miss the name of the company. With LICA’s name in three different spots and their familiar LICA triangle front and center with green lighting drawing attention to it, there was no questioning whose booth this was. Overall, Nimlok NYC provided LICA with an absolutely mesmerizing exhibit in order to create a successful Conexpo experience.