Design of the Month

Design of the Month: Tingley 20×40 Custom Trade Show Booth

Established in 1896, Tingley is a pioneer in designing, developing, and commercializing products made of rubber. Today, the family-owned business offers products for both consumer and industrial markets including a complete line of high-end waterproof protective footwear and clothing.

Eager to exhibit at the National Safety Council (NSC), the brand desired an open and airy trade show booth that would allow them to effectively showcase their products. With a 20×40 trade show booth space reserved for the show, Nimlok NYC’s design team got to work developing a concept that would have an industrial modern look with branding that would be noticeable throughout the exhibit hall.

Key Design Elements:

  1. 20’ vector frame back wall which featured an impactful, fully backlit graphic
  2. A mix of exhibit materials including aluminum and wood to achieve the industrial theme of the booth
  3. Multiple mannequins strategically placed with double-sided backlit graphics to highlight product offerings for various industries
  4. Vinyl wood flooring flanked by carpet inlay to define different areas within the exhibit
  5. Rotating, LED-lit center product displays
  6. Angled fabric tube ceiling structure and angled reception counters to complement the client’s logo

The open booth layout and quality materials used to construct the exhibit not only enticed attendees of the show to stop by the booth and interact with Tingley’s products and staff, but also minimized the material and handling costs incurred by the client. The flexible design, along with the 3-dimensional open “window displays,” can also modify to a 10’x10’ booth for customization at future shows!

With over 45 years of experience designing and developing trade show booths, Nimlok NYC is a leading provider of flexible exhibit solutions that get brands noticed. In addition, to design and build capabilities, our team is happy to manage every facet of your trade show marketing program. Trust our experts to provide you with innovative ideas, honest feedback, and smart solutions that will provide the highest rate of return on your experiential marketing initiatives. Contact us for a consultation and to get started on your next booth today!

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