Design of the Month

Design of the Month: PLT 20×30 Custom Trade Show Booth

PLT Health Solutions is a “discoverer, developer, and marketer of high-quality, scientifically-supported ingredient solutions for the natural products, food & beverage and cosmeceuticals markets.”

At this month’s IFT: Institute of Food Technologists show in Chicago, the brand needed an eye-catching, inviting, open, modern booth to attract the attention of current partners and prospective customers that were in attendance. Nimlok NYC got to work designing and building a custom 20×30 rental trade show booth complete with a number of unique features.

Key Design Elements:

  1. Custom u-shaped counter that featured under-ledge LED lighting and expansive vinyl surface application for reception and prep station area.
  2. Impressive 16 ft. tower, which included translucent center panels with LED etching of product name and logo.
  3. Two double-sided angled, backlit walls on each end of the tower featured bold product graphics.  
  4. Large, custom hanging sign for unification of the space and company identity.

PLT Custom Trade Show Booth

The back portion of the booth featured a unique angled beam structure that branched out to define a large meeting area.  Semi-height conference walls were also constructed with LED etching and lighting with company logo for added branding within the booth space. The exhibit was finished off with two product zones for display and marketing which helped to further create a semi-private feel for the conference areas.

PLT Custom Trade Show Booth

“I wanted to pass along a ‘thank you’ for all of the hard work that went into developing and executing the profoundly new and innovative IFT booth. There were radical departures from the past booth concepts and we had ourselves a vicious timeline… but I can tell you that the reception by the broad PLT team and the hundreds of customers and partners was fantastic.”

-Steve, Director of Marketing

This custom exhibit is a wonderful example of how Nimlok NYC partners with clients to transform a trade show booth into a display that excites and inspires. Our team treats every single project as an original and we are always up to the challenge to develop new ideas that help companies exceed their marketing goals. To learn more about our exhibit and design services, contact us.