Design of the Month

Design of the Month: Epoch Everlasting Play

Pleased with Nimlok NYC’s services last year, Epoch Everlasting Play returned to us for guidance in creating a show-stopping exhibit for this year’s Toy Fair at the Jacob Javits Center in New York City. Epoch worked cohesively with Nimlok NYC to assemble a one-of-a-kind 50’-x-70’ exhibit that drew in attendees from around the world and across the show floor. Our team created a unique design strategy that optimized Epoch’s brand visibility while maximizing the attendee’s experience.

Key Design Elements Included:

  • Two large custom glass showcases outlining the booth entrance to highlight the client’s Aquabeads® and Calico Critters® products.
  • An impressive double-sided backlit graphic, visible from the entrance, illuminating the reception area and doubling as a storage room.
  • Vinyl flooring inlay at the entranceway to provide definition to the booth’s area.
  • A five-sided cube-shaped hanging sign featuring Epoch branding on all sides.
  • Fabric graphics incorporated into the exhibit for added visibility and lower material handling weight.

With this custom exhibit, Nimlok NYC was able to showcase the Epoch brand in a unique space that allowed them to seamlessly highlight their key products. The multiple display tables allowed attendees to interact with the imaginative toys firsthand and to enjoy a huge diorama display.  Free-standing life-size cutouts of Epoch’s products and a three-dimensional wall with graphic overlays added a layer of realism to this exhibit, allowing attendees to visualize Epoch’s place in their businesses and homes. Another outstanding feature was a unique area that mimicked a children’s bedroom, complete with Epoch toys. Our team also included a large, private conference room to be used for sales meetings, as an employee lounge, and as a meet-and-greet area.

At Nimlok NYC, our team understands the importance of partnering with a trade show provider to make the most of any industry event. We take the time to get a full understanding of your wants and needs and we work with you on designing a booth concept that will help you achieve your show goals. As a full-service provider, we handle every aspect of your event, so you can focus on what matters most. Contact our team today and let us help you achieve more at your next event.