All PostsDesign of the Month

Design of the Month: Epax

This year, Mandalay Bay Convention Center in Las Vegas, hosted SupplySide West, a trade show where health and nutrition professionals from across the country came together to learn about science and innovations. As one of the largest trade shows in the nation, SupplySide West brings more than 1,300 exhibitors in the dietary supplement, food, beverage, personal care, and sports nutrition industries together for this 2-day event.

One of these exhibitors was Epax, a pioneer in the field of high-quality omega-3 supplements. At the 2019 show, Epax partnered with Nimlok NYC, hoping to keep the design of its 20×20 custom booth as open and inviting as possible while also providing plenty of storage.

Design Process

Epax’s corporate philosophy can be boiled down to core values—purity, quality, and innovation—and it wanted its booth design to reflect this commitment.

Nimlok NYC had previously worked with Epax to produce another custom 20×20 booth several years ago. After the company was sold, its new owners wanted to work with a provider who had provided them with high-quality service in the past. The 2019 SupplySide West show provided the ideal opportunity to continue this collaboration.

Key Exhibit Elements

One of the main design challenges involved balancing the need to keep the booth as open and inviting as possible, while also providing an entire back wall of graphics and storage, including a large closet. This booth also featured a full-size conference area, providing attendees with a space to discuss product specifications or view samples.

By focusing on ultra-clear full SEG fabric graphics, our team was able to create a seamless appearance that made the booth look far more expansive than its 20×20 footprint.

Other key design elements included:

  • Lightweight aluminum extrusion frame
  • A combination of backlit and eclipse dye-sub SEG graphics
  • CNC-cut 3D elements, including an attention-grabbing suspended fish sign that could be viewed from aisles away
  • Storage room with large refrigerator and coffee machine
  • Custom LED-accented high-top tables with charging stations

Epax was thrilled with the final product, commenting that both the design and Nimlok’s service fulfilled their high expectations.

Partner with Nimlok NYC for Your Next Event

Trade shows are meant to spotlight exciting innovations in a particular industry. But no matter how much your company has accomplished this year, it can be hard to inspire interest with an outdated exhibit. Nimlok NYC is proud to provide a helping hand to companies that need trade show support. Contact us to learn more about how a custom exhibit tailed to your needs can help your company excel at any trade show.

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