You know that the design of a trade show booth influences traffic at shows, but do you really know how this works? Creating the right strategy for a show can be one of the most difficult tasks to do but it is, by far, the most important. Keep the following tips in mind when creating your trade show strategy to optimize your ROI.
Know Why You’re Going
What is the purpose of you attending a trade show? Knowing the answer to this questions will help you map out your strategic goals and what you expect out of the event. If you can’t answer this question, then you won’t be able to meet the goals that you set for your show because they were never clear to begin with.
Understand the typical demographics of every event and how they interact with your brand. Who is your target audience? Are you introducing your products to a new market? The answers to these questions are the foundation to any show attendance and will guide your booth strategy.
Design Your Booth Around Your Goals
Done right, booth design enhances your messaging. If meeting with key players at the show is your end goal, design your booth with private spaces that promote dialogue. If showing off a new product through demonstrations is what you hope to achieve, leave open spaces where your team can demonstrate products.
The Marketing Doesn’t Stop When the Show Ends
While some prospects may convert at the show, many more follow up after the event. To ensure these leads contact you and not another brand, you must create lasting brand awareness at the show.
A media-rich booth with graphics, games, interactivity, and unique stories will create a strong impression on the day of the show. However, if you forget to follow up with leads or people you met at the show, they will soon forget you too. Have a prepared follow-up strategy for when the show ends.
You don’t need to do it alone. At Nimlok NYC, we provide full-service trade show solutions designed to meet your brand’s needs. From concept and strategy, to show floor services, we are here to help you succeed with custom solutions. Call us today to set up your free consultations and learn how our team can help you meet your trade show goals.