Yotel presented Nimlok NYC with a very unique challenge for this year’s GBTA show. The focal point of the Yotel trade show booth was the bicycle. It was used to attract attendees to their booth and it was raffled off at the end of the show! Yotel needed attendees to not only see, but feel, the bike without it being a falling hazard or losing the integrity of the design. Nimlok NYC’s carpenter built the base with a custom bike stand to hold the bike in place and added LED lighting to create the glowing effect. Yotel was thrilled, attendees loved the space, and the bicycle was won by a lucky Californian.