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Best Apps to Track Your Marketing Budget

Trade show expenses can add up quickly–especially if you aren’t keeping track of expenses as you go. Stay on top of trade show marketing expenditures with these business expense tracking apps that make it easy to stick to your budget. 

Zoho Expense

One of our favorite business expense tracking apps is Zoho Expense. It’s robust enough that large companies will find it useful, while also being feature-rich and affordable for SMBs who hope to grow their business by attending trade shows. 

Favorite feature highlight: Approval Automation. Zoho allows you to build out approval flows for expenses and the software will make sure each purchase is run through the right approvals.


Relative newcomer to the market, Tallie, earns our praise for the way it prevents duplicate expense claims. Tallie allows you the peace of mind to avoid fraud. 

Tallie takes all receipts and matches them to business credit card transactions, so you have an expense report that’s ready for signoff without having to do the work yourself. Tallie’s mileage tracking feature is another fun one that helps with trade show expense tracking.


QuickBooks is a classic when it comes to expense tracking. Available in web and app-based versions, the accounting software allows you to monitor all aspects of business management, including expenses. One workflow we love is the receipt processing capability, which allows you to take a photo of a receipt in the QuickBooks app, and the software will match the receipt with a transaction. This expedites tax preparation, reporting, and forecasting saving you time.


Our favorite pick for startups is Mint, the free budgeting app from Intuit. Available via web and app interface, Mint is simple to use. Linking your bank and credit card accounts in Mint allows you to categorize transactions as supplies, marketing, travel, and other picks.

For additional help with trade shows, look to Nimlok NYC, a leading trade show display manufacturer with over forty-five years of experience. Our team brings the professionalism and attention to detail your business deserves to every aspect of your trade show exhibit. 

To enlist our help with your trade show needs, contact us today.