A new year means a new beginning, which also means the opportunity to make your tradeshow marketing better in 2016. There are several things you can do to market better at the tradeshows you plan to attend. Here are seven of the top tips to help you with your tradeshow marketing this year.
Reflect on Last Year
If you went to trade shows in 2015, it’s now time to reflect on how they went, what went well, what didn’t go so well, how much you spent and the results. Reflecting on last year gives you the opportunity to improve as you move into 2016.
You now have the unique opportunity to look at how you invested your money and make cutbacks where necessary, along with investing more into what did work. Take the time to look at last year objectively and you will discover the perfect foundation for your 2016 tradeshow marketing plan.
Create Your Priority List for 2016 Trade Shows to Attend
You will need a list of this year’s trade shows and each show should be listed in order of priority. Maybe you have a few shows you know you will be attending and others you are unsure of right now. List out the 2016 trade shows with priority given to those you know you will attend.
Set Goals for the Year and for Each Show
Goals allow for a benchmark of measuring your productivity at each show. You should have a set of goals for the year and for each individual trade show you will attend.
Your goals should include things, such as generating new leads, finding new clients, maximizing your media outreach, reaching a new market or even introducing a new product or service. Make sure your goals are well defined, easy to measure and make sense with your overall plan for your business for 2016.
Find New Ways to Attract Traffic to your Exhibit
One of the biggest mistakes companies make with trade show marketing is sitting on their laurels. You don’t want to just trust that what worked last year will work again this year. It’s important to always test new marketing strategies, even if they are a bit outside-the-box.
Make it a goal to test at least one new marketing idea for every show you attend. You might just surprise yourself and find something that really drives traffic to your exhibit.
Objectively Assess Your Current Exhibit
Maybe your exhibit design will work great again this year, but maybe it needs to be updated. In order to fully assess your exhibit, you may need to actually set it up and look at what you like and what you don’t like.
There may not be any design changes needed, but by assessing the exhibit, you may discover the need for repairs. Check the condition and the design to ensure you are ready for the first show of the year.
Book Your Travel in Advance
As the popularity of certain trade shows grows, hotels will book up, along with flights. You want to make sure you plan your travel well in advance.
Have a Pre-Show Marketing Plan
Many businesses don’t do much to market their booth before the show. However, this is one of the best times to reach out to current and potential clients. From email to social media to direct mail, there are several ways to market before any trade show.
This year is a clean slate and you have the opportunity to make it the best year ever. Creating a great plan for trade show marketing is one step in the right direction.