At an industry event, your trade show booth is the first impression of your company, product, or service so it needs to quickly grab the attention of potential prospects. If you aren’t currently in the market for a brand new display, there are ways to give your booth a refresh without the need of a complete overhaul.
1. Change the lighting in your booth
The advantages of using creative lighting in your booth are twofold: you can effectively highlight your brand’s message and create a memorable environment. Combine lighting options for a dynamic effect. For example, utilize lightbox graphics with pendant lighting over meeting areas or an oversized light-up brand sign that hangs from the ceiling.
2. Update graphics
Graphics can become outdated quickly. And, when you only have about three seconds to communicate your brand’s message to attendees walking the show floor, they need to be attention-grabbing.
The average lifespan for visuals is about one year in the trade show industry. If your graphics are starting to show wear or they do not align with your current marketing message, investing in updated graphics will infuse new life and vision into your display without having to change the overall layout.
3. Integrate portable displays
Portable displays are another affordable way to update your trade show display. Visitors to your booth can enjoy interacting with a literature rack, iPad stand or other branded element. A portable display in the form of a kiosk or banner stand provides an easy way to feature new services or a particular product. Adding these kinds of visuals to your current booth boost its impact in a way that’s more cost-effective than purchasing a brand-new display. Plus, portable displays have many uses; you can put them in your showroom or office space after the show or use them for smaller industry events.
4. Upgrade Your Rentals
Rentals used in a trade show display can quickly give your booth a fresh look. Integrating audio and visual components can help grab the attention of your desired audience and better convey your brand’s message. Adding modern furniture to your space — such as white leather lounge seating or a sleek high top table and chairs — is another easy way to make your space inviting and attention-grabbing.
Regardless of how you choose to update an existing trade show booth, remember to stay true to your brand and marketing goals. At Nimlok NYC, we are proud to offer our clients full-service solutions so they achieve success at every trade show. If you are in the market for a brand new display, need to make updates to an existing design, or need help determining the best option, get in touch. Our award-winning designers are ready to help you realize your vision or develop a brand new concept unique to your company and needs.