Attending a trade show with a show-stopping booth is an investment in your brand, but even if your budget is tight, you shouldn’t have to compromise in order to achieve your show goals. Check out the following tips to help you craft an engaging display while staying conscious of budget.
Reuse materials whenever possible
Every trade show booth you design is unique, but that doesn’t mean that you can’t repurpose some elements to save costs, waste, and packaging for future shows. This is especially true for high-quality branded materials, which can be configured in new ways when it comes time for a new booth.
Invest in quality lighting
Good lighting is relatively inexpensive and has a dramatic impact on the visual experience of your booth. By investing in just a few pieces of quality lighting, you can transform the atmosphere of your exhibition space and draw attention to the products you want to spotlight. As an added bonus, most lighting pieces can also be reworked for future use in a different booth.
Think about functionality first
Without functionality, impressive design matters little. A well thought out and functional booth can elevate an otherwise limited design. As you plan your booth from the ground up, think about how you need the space to work in order to achieve your show goals. By understanding who your audience is and how you want them to interact with your brand, you’ll be able to create valuable experiences without wasting money on non-essentials.
Consider a booth rental
One of the most efficient ways to save money on your exhibit is by renting instead of purchasing a booth. Compared to purchasing an exhibit, those that choose to a rental booth enjoy many benefits including:
- Saving on storage and ongoing maintenance costs
- Having the flexibility to experiment with design and size
- Ability to add on different features and elements
Just like purchased exhibits, rentals can be fully customized to accommodate your brand’s message and design needs at a fraction of the price.
No matter what budget you’re working with, the professional designers and exhibit builders at Nimlok NYC can help you develop a beautiful and functional booth that will be the talk of your next trade show. Contact us today to discover how our creative exhibit solutions will give your brand a competitive edge.