One of the most effective ways to turn a mediocre trade show exhibit into a guaranteed attention-getter is through the illusion of height. But often, tacking on a second story just isn’t possible within the confines of a defined exhibit space. Read on for five standout ways you can add height to your exhibit without a second story.
Having a tower or other stackable exhibit component will immediately draw the viewer’s eye upward. Whether you opt for a product display that stretches into the air or a vertical banner with your company’s logo, utilizing a simple tower format can quickly add height without adding to your final cost.
Use Curved Backwalls
In a field of square or rectangular trade show displays, using curved backwalls for your exhibit provides the illusion of greater height and more interior space. These curves can break up hard edges, giving your display a more seamless feel.
Install Floor to Ceiling Graphics
Your eyes are naturally drawn to the highest point on a wall. Much like an interior designer would suggest you hang curtains as close to the ceiling as possible to create the appearance of taller ceilings, the same principle applies to walls within your booth. By utilizing floor to ceiling graphics, your structure will feel more seamless and give an added sense height.
Go Above the Booth
Depending on the trade show venue’s regulations, your booth’s structure may be subject to a maximum height restriction. To the extent you’re permitted to hang items above your booth without bypassing the show’s rules, take advantage of this opportunity. Branded hanging signs are immediate attention grabbers that can be seen from a long distance and add that extra wow factor up close as well.
In need of trade show booth design ideas that will attract the right attention on the show floor? Turn to Nimlok NYC for smart solutions that are developed with your specific goals in mind. As one of the Top 40 Exhibit Producers in the US, our dedicated team of professionals will guarantee that your booth perfectly encapsulates what your business wants to convey to the public. Contact our team to discuss your project and to start designing today.