Lighting isn’t always the first thing that comes to mind when you begin to plan your trade show booth’s design. However, building your display around effective lighting techniques can improve your trade show presence in several ways.
Backlighting brings attention to your graphics and products
Think about how you react when you are attending a theater production and there is a large ensemble all being lit by the same lights. Then, a singled-out performer enters the stage and gets the spotlight treatment, and your attention immediately gravitates toward them. The use of targeted lighting can achieve the same effect with your branded materials, products, or anything else you want to focus attention on at your booth.
Lights can help you create a specific atmosphere
Ever since the inception of lighting, it has been used to create every kind of emotional atmosphere imaginable: romantic, thrilling, cheerful, suspenseful, etc. Think about the emotional underpinnings of your brand. What do you want potential customers to feel when they think about your company and look at your exhibit space? Do you want to be perceived as trendy and new or classic and proven? You can choose warm or soft lighting tones, and mix a variety of colors to achieve the desired effects.
Use coordinated lighting to give your booth an elevated feeling
Many leaders want to position their company as an industry leader, and lighting is a great way to accomplish that. You can use accent pieces such as rope lighting or clamp-on spotlights to give your products the feeling that they are being presented in an upscale exhibition. Good lighting doesn’t have to be expensive, but it does need to be consistent and high-quality in order to have the desired effect.
At Nimlok NYC, we understand that lighting is just one component of an effective trade show booth, which is why we offer a full range of exhibit solutions to help bring your brand to life. Get in touch with us today to learn about our design and exhibiting services that will put your brand in the spotlight at your next industry event.