Imagine you are getting ready to attend your largest trade show of the year. The organizers want you to book your space for next year. Do you know which booth size is best for you? Maybe you have a 20×10 this year, but you have felt like you need a bit more space. Should you bump it up to a 20×20?
Making this decision isn’t always easy. Changing the size of your space means you may have to adjust your exhibit. Maybe it’s time to have a brand new exhibition designed. If so, it’s the perfect time to decide which size fits best for you.
Of course, your budget is a concern, too. Did you know the industry average price for an exhibit is between $100 and $150 per square foot when looking at larger displays? A 20×20 display would cost you between $40,000 and $60,000. If you decide to rent your exhibit, it will cost about 35% of the cost to purchase the hardware.
This isn’t a small decision, as that extra ten feet will make a difference in your budget. Not only will you pay more for the actual space, but you will need to invest more to get the right size exhibition.
Will a Larger Space Provide a Higher ROI?
Ten extra feet might not seem like much, but when it comes to your largest trade show of the year, it could make all the difference. A larger exhibition space makes it easier to get noticed and it also allows you more space for product demonstrations. If you are planning to launch a new product or service, that extra ten feet could be fully dedicated to the new product or service.
Attracting more people to your trade show booth requires an attractive space. Whether you stick with a 20×10 space or you upgrade to a 20×20 space, you will need the right graphics to really attract an audience. An extra ten feet puts you right where you need to be if you want to attract an audience.
Gain the Ability to Stand Out
Most trade shows start with the smallest space at 10×10, which gives you enough room for a very small exhibit. However, when you add another 10 feet to make it a 20×10, you gain a unique ability to stand out. This gives you a large enough space to grab the attention of your audience.
The difference from 20×10 to 20×20, however, is where things really get interesting. A 20×20 space allows you to go from attracting attention to demanding it. You will have the ability to take over a larger end cap space or make your exhibit appear like it’s a small retail shop at the trade show. The options are limited in a 10×10 space, but they open up for plenty of unique customizations when you use a 20×20 space.
Making the final decision will come down to your overall budget and your trade show goals. If you want to increase your ROI, a larger space may be the right move this year. Contact Nimlok NYC today to review your goals and come up with a strategy that is right for your business!