Consumer Packaged Goods (CPG) Trade Shows
The consumer packaged goods (CPG) industry covers many different categories including pharmaceutical, sports nutrition, dietary supplements, animal nutrition and anything else consumable. CPGs are items used up by the consumer and replaced frequently, which makes it one of the largest industries in North America at about $2 trillion annually.
The CPG industry is also one of the most competitive. Often, companies are fighting over shelf placement in stores and using mass advertising to create brand recognition and influence sales. Some of the top companies in the consumer packaged goods industry include Coca-Cola, L’Oréal and Procter & Gamble.
CPG Trade Shows
One of the top ways for a company in the CPG industry to get recognized is through various trade shows. The consumer packaged goods industry uses trade shows to build brand recognition, gain shelf space and sell more products.
With the right exhibit design any company can stand out at the big CPG trade shows, such as The International Beauty Show in New York, SupplySide West or the MAGIC Las Vegas trade show. A custom designed trade show booth may just attract the necessary attention to gain that coveted shelf space.
Some of the largest CPG trade shows feature more than 14,000 buyers and suppliers, and over 1,200 exhibitors. If you're a part of the pharmaceutical, sports nutrition, dietary supplement, animal nutrition or any other CPG industry, the right trade show exhibit will help you stand out in this mass market. Position your trade show exhibit to help you make inroads in the following:
• Meeting with Decision Makers Worldwide
Getting a meeting with the decision maker for a huge retail store isn’t easy. These trade shows help to provide them with instant information so that they’re ready to discuss your brand on the spot. Your custom trade show exhibit will help you make that great first impression, and generate brand recognition with every leading industry professional in attendance.
• Showing off Your Innovation
Maybe you've created a new, innovative product or solution to an industry problem. Getting the word out and educating the consumer is time consuming and expensive. Trade shows and expos help with both. You gain the opportunity to demonstrate your product or service, while connecting with those ready to pull the trigger and give you the needed shelf space.
Show up with just a table or a simple booth and you'll struggle to catch the eye of the most important people. However, a modular display with eye-catching graphics will stop decision makers in their tracks.