Your exhibit is vital to the success you will either experience or wish you had, at your next trade show. It will draw attention and give you the opportunity to build a list of leads, make sales and connect with new customers.
When you hire a company to handle the design and fabrication of your exhibit, let them do just that. You may have plenty of ideas and needs, but they are the professional. Communicate your ideas and needs, while letting the experts handle the design for your exhibit.
Controlling the Process is a Mistake
Nobody likes to deal with somebody that wants to micro-manage every part of their job. This is especially true when they don't even work for you as a direct employee.
You hired the exhibit company because they know what they are doing and excel at providing the best possible trade show exhibits. If you truly believe this, it's necessary to trust them with the design of your exhibit.
Most of the top exhibit design companies will help you increase your ROI, even if the exhibit doesn't fit your first vision. They will do the hard work for you, such as researching the type of market attending the show, putting together a strategy and making sure your exhibit maximizes your space.
Communicating your Ideas and Needs
Any good exhibit design company wants to make you happy. They will listen to your ideas and discuss your needs before moving forward with the designs. However, your exhibit designers may not agree with every idea you have.
Sometimes, they simply know better. When dealing with a company that has been designing exhibits for more than a couple decades, it might be best to leave the design to them. You have more important things to handle anyway.
You Hired an Expert to Free Up Your Time
If you had the time, the skill and the expertise, you'd probably design your own tradeshow exhibit. However, your time is very important and you have other things you can be doing to ensure your next tradeshow is a success. While the experts are setting you up with a custom exhibit perfect for achieving a high ROI, you can work on boosting traffic to your exhibit at the show.
The exhibit will draw a large amount of attention, but you can do a few other things to ensure your tradeshow is a success. Some of the things you can do include:
- Offer an incentive, but make it unique
- Bring in a local celebrity
- Market before the show, especially on social media
- Train your tradeshow staff to be aggressive, but not abrasive
- And More!
You have the time to make sure this next tradeshow will be a huge success. Since you hired an expert to design your exhibit, you won't have to worry about that part of the equation. Instead, keep yourself busy with all the other preparations for the show. With the right combination of marketing and an expertly designed exhibit, you're sure to see a higher ROI at your next show.