Looking to make a statement at your company's next industry event? If so, then it might be time to refresh your trade show booth design with something new and innovative. There are all kinds of up-and-coming booth design trends that you can consider implementing, though you should always take into consideration your budget an audience before making any major changes.
Today's trade show attendees—particularly those in younger generations—want to be as immersed in their trade show experience as possible. As a result, more and more companies are beginning to turn to technological advancements such as Virtual Reality to drive traffic to their exhibits. This option is becoming more accessible and affordable than ever with new VR technologies. If your brand has overlooked this option in the past due to the perceived costs involved, now would be a good time to revisit it! Facebook 360 is also a great way to incorporate VR into your booth and your social media page.
If you've attended trade shows in the past, you know this all too well: your cell phone, tablet, or other mobile device is about to die and you need to charge it soon. By offering charging stations for attendees to use at your exhibit, you're able to serve two purposes. First, you are providing attendees with access to chargers that they need to keep their devices going. Secondly, you keep them in your trade show booth longer, giving you the opportunity to educate them on your company or product. This is a great design consideration to keep in mind, especially if your target audience is heavily reliant on their mobile devices.
A great way to keep your brand at the top of mind is to incorporate a current campaign into your booth design. Fabric application and extrusion frame innovations have made it even easier for your trade show booth builder to be creative and to incorporate any theme into your booth.
Contests and Giveaways
Finally, consider giving your attendees some incentive to stop by (and stick around) your booth. These days, it's becoming more common for companies to hold special games, contests, and giveaways to attract people to their exhibits. To generate buzz and further spread awareness of your brand, you might even consider live-streaming these games and giveaways on your social media pages.
Looking for more advice on incorporating new design trends into your trade show exhibit? If so, our experts at Nimlok NYC are here to help. Contact us today to find out more about our show floor, strategizing, and other services!