Capturing leads at a trade show is vital to your overall success. Sure, it's great to make a few sales, but to capture leads, which may turn into sales later, should be a top priority. If you want to capture leads, it may be time to look at your lead management system. This system must function and communicate properly. Here are a few areas to consider when choosing the right lead management system for your next trade show.
Is your System Functional?
Your lead management system has to be able to work online, offline and with devices. Technology has completely changed the way leads are captured today and your system has to keep up.
You can use tablets to help speed up the process or allow users to fill out your lead form with their smartphone. However, if your system doesn't work with these devices, you may spend all day watching potential leads walk away.
Along with keeping up with technology, your lead capture system has to work offline, too. If something goes wrong with your internet connection or somebody is struggling to fill out your form on their smartphone, you need to be able to write down their information and enter it later.
Make sure the lead management system you use works on all major internet browsers, will work on handheld devices and will also work offline. If it doesn't, it may be time to find a new system.
Does Your System Work Fast Enough?
Technology has changed the amount of time you have to capture a lead at a trade show. Before the internet, the attention span of potential customers was much longer. Today, you have just a few seconds to grab their attention and get their information.
Your lead capture system has to work very fast and has to give the potential customer what they want. A system capable of delivering information as close to real time as possible will provide the best conversion rates. If it takes more than 24 hours to deliver information after the lead has given their information, your conversion rate will start to drop significantly.
Can you customize the Information and Format of your System?
Customization is another huge priority when it comes to your lead management system. You should be able to customize the data being entered and measure the results.
It's also important to make sure you have a system capable of storing and holding plenty of data. The last thing you need is to find out you don't have enough storage in the middle of a trade show. Then, you would have no choice but to use a pen and paper method for lead generation.
When it comes to generating leads, you want to make sure you have the best possible system for your needs. It should be able to work both online and offline, while providing plenty of speed. You should also be able to customize the system to fit your specific needs.
If your current lead management system isn't providing enough speed or doesn't work in all formats, it's time to upgrade. With the right system, you will gain more leads at trade shows, which means more opportunities for profit.