Show and Tell: Effectively Displaying Products at Trade Shows

Showing off your products at a trade show is necessary. However, if it's not done in an effective way, you may not get the most out of your display. Whether showing off new products, proto-types or your entire product line, it's necessary to choose the right display. Here are a few tips to help you create an amazing display for your products.

Ask the Right Questions

Before you start designing the best display for your products, ask the following questions:

  • What size are the products you will display?
  • Will they go on shelves, tables, racks or sit on the floor?
  • Should your products be locked up?
  • Will you need to provide demonstrations?
  • Will you need power for the products and how much?

These questions will help you determine what you need and how to best display each item.

Bring the Right Number of Products

If you bring too many products, you may not have enough space to display them properly. However, if you only bring a few products, it could make your display look empty. It's important to balance your products with the display you choose. Make sure the display looks full, but not cluttered or crowded.

Provide Great Lighting

The lighting of your product display is very important. With the right lighting, you can make sure your products become the start of the show. Some of the most popular types of lighting include:

  • LED Track
  • Strip
  • Flood Lights
  • Puck Lighting

Make sure you test the lighting with your display to ensure it will fit your needs before setting up at your next trade show.

New York City Trade Show Display Advertising 10x20 Red Ink
New York City Trade Show Display Advertising 10x20 Red Ink

Provide a Demonstration

Some products require demonstration or the attendees won't understand what it can do. An effective product demo may draw a crowd to your exhibit and keep them engaged. If you plan to show off products with a demonstration, make sure you leave time to practice before the show.

Use Graphics to Compliment Products

Smaller products may need larger graphics to show them off, while larger products may need graphics to help explain them. Hanging signs and towers work well with larger products, while the right graphics will help to bring life to your smaller items. It is always important to remember that your graphics should paint the perfect picture for your brand.

Choose the Right Display Type

Showing your products off at a trade show requires the right type of display. You don't want to get too fancy with a lower end product, while a nice glass display case may be necessary for a higher end product. Some of the options include:

  • Glass cases
  • Shelves
  • Floor displays
  • Podiums

With glass cases, you can display high end items and put a spotlight on new products. If you prefer to merchandise at trade shows, shelves can be built right into your exhibit.

There are many great ways to bring your products to life as you prepare for your next trade show. Whether you plan to sell products at the show or just put them on display, you can use these tips to provide a better experience for all in attendance.