Maximum Human Performance Case Study

Client’s Comments “Booth was rocking this weekend, thank you for everything! The MHP booth was definitely one of the most badass booths at the show.”

  • Evan Balter, Marketing and Events Manager, Maximum Human Performance

Maximum Human Performance Team

Design Challenge

Maximum Human Performance (MHP) is a supplier of premiere science-based, research-driven sports supplements. For this year’s Arnold Classic, MHP was in need of a truly impressive booth. MHP’s booth for the event needed to be spacious enough to include their supply of free samples, products specials, and their MHP Power Pit, where attendees can test their strength on a bench press to see how many reps they can do at their own bodyweight. As a company that prides themselves on being a brand that people can trust, MHP needed a booth that absolutely embodied their brand and their brand’s values.

Design Solution

Nimlok NYC designed a colossal booth that provided plenty of space for all of MHP’s supplies with plenty of room for attendees to walk around and get a good look at the action and learn more about the brand and test out their products. There was plenty of room the MHP Power Pit, where over 1,000 attendees attempted to set the record for the most bench press reps at their bodyweight. Those who entered the MHP Power Pit walked away with a free MHP “I Am Strong” t-shirt. Attendees were also encouraged to meet the entire team of MHP athletes, take photos, and get free autographed pictures.

Nimlok NYC Trade Show Design for MHP


Nimlok NYC also made sure to design a “taste test” section so that attendees could sample MHP’s newest BCAA flavor – tangerine – as well as decide between red raspberry, green apple, and pineapple as their next flavor. All MHP products were up to 50% off at Arnold Classic, so it was crucial that Nimlok NYC design a booth capable of storing plenty of MHP products. Nimlok NYC also designed an extra component to MHP’s booth because the company was offering free 4-packs of their protein pudding to all attendees. MHP’s booth at Arnold Classic was truly an interactive booth full of free samples and activities, and Nimlok NYC worked hard to accommodate all of MHP’s needs. The booth was an absolute success, and definitely left a lasting impression on Arnold Classic attendees.


MHP Trade Show Display by Nimlok NYC