Your display is vital to the success you achieve at any tradeshow. Just showing up and sitting behind a table with a sign stating your company name isn't enough. If it's time to revamp your trade show display, there are many factors you should consider. Before you take on this huge project, make sure you have a plan and checklist in place. Without a plan, you may waste time and money trying to achieve your goal. Here are a few of the many things you should consider adding to your checklist or plan.
The number one priority has to be safety. If your current display cannot endure any more shows or has become hard to work with, it may not be safe to use any longer. As you update the display, consider replacing any materials no longer safe for those working around the display.
Making safety a priority will help to ensure you don't have to worry about an attendee getting injured or anybody from your staff becoming hurt at a tradeshow. Make sure quality materials are used to ensure your new display is built safely.
Refurbish or Rebuild?
Depending on the current shape of your display, you may just need to refurbish. However, if the display is outdated, doesn't match your brand anymore or simply isn't in good shape, it might be time for a full replacement.
As you consider what needs done, look at the minor and the major details needing fixed. If the hardware is damaged, it may be consider a major repair, while graphics or flooring may just be a minor repair.
Of course, one of the major parts of your plan or checklist is the overall budget. It's important to know how much cash you can use to make repairs or replace the display.
Once you have set the budget, you can decide what the most cost-effective repairs will be and what you can afford to replace. Some items may not be able to be replaced or updated, if you have a small budget. Make sure to prioritize the necessary repairs so the items most needing repair are handled first.
Set your Goals and Objectives
Anytime you are replacing or repairing a tradeshow display, it's important to set goals and objectives. You may take a different direction with your display if marketing and branding are your main goals compared to functionality. Of course, you can set the goal to strike the perfect balance between showing off your brand and making your new display function properly.
When it's time to replace or repair your tradeshow display, it's not a job you should take lightly. It's important to make sure you set a budget you can work within and consider any safety concerns. Setting your brand up for success at tradeshows requires a great display. If you're display is outdated, not in the best condition, or doesn't match your brand well, it may be time to repair or replace it. Set your goals and objectives first, and then move forward with a plan in place.