Planning your trade show and exhibit ahead of time will help set you up for a successful show. This can be a very large investment, so it's smart to be prepared. Here are a few tips to make ensure you are ready to make your next show a success. Create an Exhibit with Your Target Audience in Mind
Your target audience will be at the show and you want to make sure they find your exhibit without any issue. There are many things to consider and you want to make sure your exhibit is designed specifically for your target audience. Before you start the design process, ask the following questions:
- Will people see your graphics from 20 feet away?
- Are the colors you chose attractive to the eye and pleasing to the senses?
- Do you have enough space to add an activity?
- Is the name of your company/product displayed professionally and at the highest point of your space?
- Will you have enough storage space to keep clutter out of your exhibit?
These are just a few questions to consider when you are planning your exhibit set up. Make sure you keep your target audience in mind throughout the entire process.
Pre-Show Marketing is Important
Whether you send out a mailer or you share your booth design through social media, pre-show marketing is vital to your success. When a tradeshow attendee already knows you will be at the show and has a reason to come see you, it's easier to attract a large crowd. Sending out a mailer with a coupon or sharing that you will be giving something away is a great way to get some pre-show buzz going on.
Consider the Size of Your Booth
As you put together the design for your exhibit setup, it's important to consider the overall size. A smaller space may need to be more appealing to the eye to catch attention, while a large space may be able to accommodate an activity or something interactive. Depending on your tradeshow budget, you may want to opt for a larger booth if you plan to have a large crowd.
Regardless of the size you choose, make sure you consider it when designing your exhibit. Larger exhibits spaces may allow for a backwall exhibits, but smaller sizes may need to use a tabletop design. Make sure you know what size space you are working with before entering the design phase.
Hiring a Professional
Attending a tradeshow can be very demanding on your time. You need the right booth design, marketing material, something to attract attention and so much more. For some, tradeshows are vital to their business, but they simply don't have the time to do it all themselves.
A professional exhibit designer and creator can make it much easier to get the right look for your exhibit space. You won't have to spend as much time trying to come up with ideas to create the perfect space. Instead, you can trust an expert with this task and take care of the other tasks leading up to the tradeshow.
If you're planning to attend a tradeshow soon, there are many things to consider. The sooner you get started with creating a plan and a setup for your exhibit, the less you will have to stress out about it last minute. Hiring a professional may be a good idea and you should certainly consider these tips with your pre-show plan.