As social media continues to grow in popularity, it is steadily becoming one of the most prevalent methods for engaging and interacting with trade show attendees. When social media is done well, it will subsequently be incredibly successful. However, if the social media is done poorly then it can be a complete failure. It is for this reason that we have compiled a list of some simple tips and tricks to help trade show exhibitors get their social media on the right track.
- Develop a comprehensive strategy with concrete goals
Due to the fact that posting on social media is often viewed as a spur of the moment daily occurrence, people often make the mistake of thinking that this method can also be applied to social media marketing. In order for a social media marketing plan to be successful, developing a detailed strategy and setting concrete goals are absolutely essential. Your social media marketing strategy should consist of not only concrete goals, but a detailed plan of action. For example, your strategy should include which social media platforms you intend to use, who will make posts, how often posts will be created, etc. Moreover, setting goals is crucial because it is the best way to gauge the effectiveness of your campaigns.
- Monitor and use hashtags
Most trade shows have their own hashtags in order to ensure that attendees and exhibitors alike can connect and engage in conversations before, during, and after shows. You should take advantage of these hashtags, as they are one of the best ways to interact with attendees and gain insight into the interests and opinions of future visitors. In addition, using the hashtags makes it easier for attendees to find you and increases your overall visibility.
- Don’t just promote your booth number
All of the other exhibitors at a trade show are going to be promoting their booth numbers, which can get repetitive and boring for trade show attendees. Make yourself stand out by going the extra mile and using social media for more than just promotion. You should be using social media to interact with trade show attendees, and therefore you should ask questions and listen to your followers to keep them active in the conversation.
- Share photos and videos from your exhibit
Posts with images have a record of increased engagement. Reading too much text can get boring, and pictures are a surefire way to garner attention. Plus, you can share your pictures on Facebook, Instagram, Twitter, etc. in order to reach an even wider audience.
- Engage with followers after the trade show
You shouldn’t only be active on social media in the few months leading up to a trade show. When the show is over, you should continue interacting with your followers and maintain a strong social media presence. If your social media endeavors are successful, you’ll gain plenty of new followers after a show, but it is crucial that you work to maintain the new relationship that you formed with those trade show attendees.
It is important to remember that successful social media marketing takes time. Some techniques work and some don’t, and over time you will learn what works best for your audience.