How to Develop the Right Trade Show Strategy Based on Your Show Goals

How to Develop the Right Trade Show Strategy Based on Your Show Goals

Attending a trade show is an effective way to meet your company's goals. Those particular goals fuel the trade show strategy that you develop so they are more easily met. Below are the most common trade show goals and key elements to keep in mind when developing your strategy.

Design of the Month: Displaydata

Design of the Month: Displaydata

The 2018 NRF conference, “Retail’s Big Show,” was recently held at the Jacob Javits Convention Center in New York City from January 14-16. Displaydata specializes in electronic shelf labels (ESLs), which allow retailers to update prices, offer changing promotions and improve the customer experience in-store. Their products feature the latest electrophoretic display (EPD) technology for enhanced viewing and incorporate a Bluetooth option.

Trade Show Planning Timeline

Trade Show Planning Timeline

A successful trade show requires a methodical plan, and a detailed timeline is an effective and efficient way to organize the process. While it's ideal to start about 12 months before the date of the trade show to ensure that you have plenty of time to accommodate for the unexpected, you may not always have that option.