Attending a trade show is an effective way to meet your company's goals. Those particular goals fuel the trade show strategy that you develop so they are more easily met. Below are the most common trade show goals and key elements to keep in mind when developing your strategy.
The 2018 NRF conference, “Retail’s Big Show,” was recently held at the Jacob Javits Convention Center in New York City from January 14-16. Displaydata specializes in electronic shelf labels (ESLs), which allow retailers to update prices, offer changing promotions and improve the customer experience in-store. Their products feature the latest electrophoretic display (EPD) technology for enhanced viewing and incorporate a Bluetooth option.
A successful trade show requires a methodical plan, and a detailed timeline is an effective and efficient way to organize the process. While it's ideal to start about 12 months before the date of the trade show to ensure that you have plenty of time to accommodate for the unexpected, you may not always have that option.
At an industry event, your trade show booth is the first impression of your company, product, or service so it needs to quickly grab the attention of potential prospects. If you aren’t currently in the market for a brand new display, there are ways to give your booth a refresh without the need of a complete overhaul.
Choosing a shape for your booth can be confusing. What are the pros and cons of each shape?
Wachter, Inc. is a leading nationwide designer, integrator, and service provider of power and technology systems for a variety of markets. Nimlok NYC worked with Wachter to develop an adaptable booth for them to exhibit at this year’s Rockwell Automation Fair. The show took place in Houston, Texas on November 15-16, 2017.
For the 2nd year in a row, Stephanie Benavides, a talented Project Manager here at Nimlok NYC, organized the Frosty’s Friends charity gift-giving campaign. Frosty’s Friends, a Jersey Cares collection drive, unites underprivileged children, who may not otherwise receive any holiday gifts, with gift-givers eager to spread some cheer.